Channel Insights

Analytics shows how your connected YouTube channel is performing. To open it, select Analytics in the main sidebar.

Before you begin

Analytics needs a connected account. Until you connect one, Analytics asks you to connect a social account. See Connect a YouTube channel.

Once your YouTube channel is connected, Analytics shows the Channel Insights dashboard for that channel.

Metric	What it measures
Views	How many times your videos were viewed.
Watch time	The total time viewers spent watching your videos.
Average duration	The average length of time viewers watched.
Average view percentage	The average share of a video that viewers watched.
Subscribers	Your channel’s subscriber count.
Subscribers gained and lost	How many people subscribed and unsubscribed.
Premium views	Views from YouTube Premium members.
Likes, comments and shares	How viewers interacted with your videos.
Engagement	Overall viewer engagement with your videos.

The dashboard charts these metrics over time:

Choose 7, 30 or 90 days to set the period the dashboard covers.

If your channel has had little recent activity, many metrics may show zero. Try a longer date range.

The dashboard also has a Generate Report option.